When Hyundai launched their Blue Drive line of vehicles, we were tasked to create many of the launch materials. For the launch we focused on the positive impact these cars would have on the environment. Another important challenge was to present the cars in a way that changed the perception of the level of quality and style you get with electric vehicles.
An introduction to the Hyundai Blue Drive line of vehicles was sent to hand raisers and current Hyundai owners. Electric cars had been perceived as cars lacking in style, and performance. We developed a clean and upscale looking piece that also reminded the prospects they are doing more than just buying a car.
The first ever clear plexiglass matte-finish no-glare billboard, highlighting the effects of the emission-free Hyundai IONIQ—part of the Hyundai Blue Drive family.
At the LA Auto Show, Hyundai features a giant clear plexiglass box sealed with the IONIC electric car inside. The car is on, and all is well—that's emission free.
The Venue launch emails were meant to inspire people with the excitement of getting around town. Appealing to a younger demographic—an audience with a very active lifestyle.
