How can injury attorneys break through in this category with so much of their competition shouting at prospective clients? They stepped back and reinforced the reason they got into the business in the first place—to work hard to allow justice to prevail. We gave them a tone that inspires trust and while bold, strong and established, doesn't ever have to shout. The brand we created and the award-winning "What's Right" campaign, worked perfectly together to differentiate them from their competition and give them an earnest appeal. I designed to logo and brand. I also created the tagline "What's Right." based on their desire to divert from the injury law landscape.
