My partner and I were hired to create the refreshed Providence Cancer Institute of Orange County campaign to promote the integration of nationally accredited cancer programs of Mission, St. Joseph and St Jude which gave the community local access to world-class cancer specialists. The client had a campaign formula that we were not to deter from, but felt we still achieved a freshened and effective approach.
Outdoor Banners
Providence OC Banner email blasts and banner ad campaign
Providence OC Banner ad campaign
Bus shelter ad
Orange County Business Journal. Ads ran on the cover as well as inside the publication.
Billboard Ad
The campaign ran on Spotify, Instagram and Facebook stories.
:15 and :30 TV spots