This company had a logo, but no branding. Decades of experience in packaging but hadn't emerged in the cannabis industry. I created a brand and a voice/tone for them and a line of products to showcase all of their printing and packaging capabilities. Beyond branding, they needed a convention booth, dimensional piece that could be given out at the shows as well as mailed to new prospects, and a website. I created all from start to finish, both writing and design/creative direction.
The most fun part of the project was dreaming up some sample product brands to showcase the packaging companies printing capabilities.
